The types of SMOs
SMO services are of two types. The first option involves sharing of news and RSS feeds through buttons, videos and images. This is usually done through the website in question. The second method involves using social media accounts like Twitter, Facebook, Linkedin etc, blog posts and forums. All of these methods are free and very effective.
Effective Social Media Optimization
Any firm that offers you SMO services will be able to tell you that for SMO to be effective it require links that are both inbound and outbound. Outbound links are those that are present on your website. These links help to increase your web page ranking on search engines. Inbound links are links to your website from social media, like blogs and social media sites like Twitter and Facebook. SMO services will create both outbound and inbound links for you.