In this new age of search engine optimization that we are in you can never publish enough high quality valuable content. Content in the form of blogs, articles, info graphics, video, social media status updates, ebooks, whitepapers, the list goes on and on.
Because of this fact more and more webmasters and agencies are looking to leverage more outsource talent to help fulfill content marketing needs in SEO. In this effort they are faced with primarily 2 challenges. 1) Finding people who truly do put together great content and 2) finding enough to scale the content marketing and SEO effort. Below are 4 specific tips to help you better achieve success in outsourcing your SEO content needs:
Even after all this you have to have a solid process in place for reviewing the content as it comes in to make sure it meets your quality standards. This is where content editors play a huge role in your organization. You can hire 1-2 talented content editors who can manage dozens of outsourced talent. This way you get a high amount of content produced without sacrificing your quality and value standards.
Nicole has been writing about SEO for years. She enjoys helping businesses learn how to find more success with their SEO efforts.
Because of this fact more and more webmasters and agencies are looking to leverage more outsource talent to help fulfill content marketing needs in SEO. In this effort they are faced with primarily 2 challenges. 1) Finding people who truly do put together great content and 2) finding enough to scale the content marketing and SEO effort. Below are 4 specific tips to help you better achieve success in outsourcing your SEO content needs:
1. Be Specific In Your Needs
It's pretty safe to say that the more generic you are in your requests to freelance writers the higher the odds of the content not meeting your standards. I have found through experience that you've really got to be specific and thorough with freelance writers, even the good ones, if you want to receive high quality content from them. Share with them your vision of the content you need them to produce, then challenge them as writers to get better after each and every article they write for you.2. Have a Branding and Writing Style Guide
How is writer to know what your expectations are for writing when you don't lay them out in… yes, writing! Create a Word doc that you can send to each writer prior to assignment so that they know what the writing style guide and expectations are. While you're at it, send them your branding guide as well.3. Be Efficient at Accounting
you’ll need to have systems in place so that you can quickly receive and pay invoices as they come in. I'm a big fan of PayPal and Fresh books for this. But use whatever you feel comfortable with. Just make sure you've got something in place to make this part of the outsource process as smooth as possible.4. Leverage Zerys.com / WriterAccess.com
These two services help you recruit and manage freelance writers in the easiest and most efficient possible way. At least what's out there so far until someone can create something more efficient. Think of them like Elance.com, only specifically for outsourcing content. One particular CEO of an SEO firm in India told me that they literally outsource all of their content using Zerys.Even after all this you have to have a solid process in place for reviewing the content as it comes in to make sure it meets your quality standards. This is where content editors play a huge role in your organization. You can hire 1-2 talented content editors who can manage dozens of outsourced talent. This way you get a high amount of content produced without sacrificing your quality and value standards.
Nicole has been writing about SEO for years. She enjoys helping businesses learn how to find more success with their SEO efforts.
About Wildnet Technologies:
Wildnet Technologies is a ISO 9001:2008 certified SEO Services India company that offers a wide range of outsourcing solutions which includes web design & development, link building, SEO, Social Media Optimization, and PPC services. The SEO India firm is an offshore SEM service provider to a number of international and national business houses which includes Fortune companies such as Discovery Channel, HCL Technologies, LG and Reliance Group etc.
Posts
