Search Engine Optimization

What is Search Engine Optimization?

Search Engine Optimization is a process to increase quality traffic to a website from search engines by targeting keywords & it also helps to increase the ranking of website in search engines like google, msn & yahoo.

How Search Engines perform indexing?

Google uses a computer program, referred to as a googlebot or google spider, which frequently crawls the internet by following links from one site to another, reading the text of the websites it finds and then place them or indexing the results in its database. When someone looks for some thing using keywords such as ‘SEO India’, ‘SEO Services', the googlebot uses its algorithm to determine the most relevant results for SEO India request.

Search Engine Optimization process includes:

# Detailed Keyword research
# Creation of relevant Meta tags & other html tags
# SEO content copy writing with optimizing of site text and creating additional text as needed
# Creation of sub domains
# Site navigation & control flow optimization
# Developing theme based site architecture
# Link building services India
# Dynamic search engine optimization
# Detailed competition analysis and report
# Search engine submissions
# Ongoing optimization

Wildnet Technologies offers the best of best SEO services, SMO services by following an ethical approach & makes you not in the top 10 results although at # 1.

Online Reputation Management (ORM) – A Proactive, not Reactive Process

What is the difference between Search Engine Reputation Management and Online Reputation Management? While Search Engine Reputation Management is all about dousing the fire after it has spread and doing damage control, Online Reputation Management is more about sniffing out a potential fire and taking steps to prevent it from ever happening.

What exactly is Online Reputation Management?

In very simple words, ORM is the combination of public relations, marketing and search engine optimization. It allows you to manage the reputation of the company proactively by achieving high ranking on search engines. ORM is a three-step process that involves a lot of tactical planning and strategy.

Three Steps of ORM -
The three steps of ORM, which form the backbone of its strategy are:

1. Monitoring and tracking what is being posted about you online. This works as a warning system that can alert you of any adverse information that is being posted on the net.

2. Analyzing how the information on your company can affect your website. In addition to this, you also have to take stock of your online assets, meaning the sites under your control, which you can use to influence rankings on search engines.

3. Influencing these results by actively participating in as many online conversations as possible. If you do so by contributing to forums and blogs, you can swing the favorable impression of people your way.

Wildnet Technologies - SEO India providing affordable SEO services, SMO services, ethical SEO services, search engine optimization services, link building services India, PPC services in India & worldwide.

Search Engine Reputation Management – Importance / Benefits

If you discover negative comments and conversations being posted about you on the Internet, what would you do? These comments could be detrimental to your company’s reputation and you need to take some actions ASAP! Here’s where Search Engine Reputation Management (SERM) plays a very important role.

Avoid Legal Hassles

Are you really sure that you want to lock horns with the offensive websites and drag them through courts, litigations and suits? Do you have the energy to go through the protracted legal procedure, not to mention the finances to pay for it? Besides, resorting to legal channels will only bring in more unwanted attention and publicity. After all, everybody loves a good scandal, don’t they?

However, with SERM you don’t have to get into legal technicalities and details. Hand over the job to a professional and relax. You will engage your enemy and there will be no bloodshed either.

Automatic Brand Building

So, with SERM you not only avoid legal hassles and peacefully tackle the whole problem, you also get to build the brand image of your company. There is a positive buzz as far as public relations is concerned and you also get visibility on search engines. In addition to this, you get the opportunity to define or redefine what your brand stands for. As they say – there is nothing known as bad publicity! It’s simply publicity and it’s always good.

Search Engine Reputation Management (SERM)

If you have a business, you are going to have dissatisfied people who are bound to write comments on one of the avenues available to them. While you may dismiss these comments as being inconsequential, they have the potential of landing up in the top results of search engine result pages (SERPs) and attracting attention of the web users. What Search Engine Reputation Management does in this situation is damage control.

It’s Important to Be Vigilant

You must be wondering – “Internet is so vast! How do I possibly keep track of all that’s being written about my company?” Well, it’s difficult, but not impossible. Start by signing up for Google Alerts. Anytime a news source mentions your company’s name, or any other relevant keyword it will notify you. This way, you get to know of impending troubles and be in a position to respond quickly.

Follow an Aggressive Search Engine Optimization Strategy

By opting for a combination of SEO India tactics, you can promote a positive image for your company and you can optimize your website to get higher ranking on search engines. How will that help? Well, if you get a higher rank, and that damaging content is pushed out of the first few SERPs, how will users be able to locate it? All they see is the good and not the bad, and that’s the way you want it, right?

Search Engine Optimization for Reputation Management

Reputation management is especially crucial these days since there are so many forums on which negative feedback can be posted. SEO Company India plays a very important role in mitigating the effects of these comments.

How Does SEO Help?

SEO strategies can help to push those damaging pages out of sight. With effective SEO techniques, you can send those offensive pages plummeting down the Search Engine Result Pages. If users can’t see it, they won’t know of it, right?

SEO typically starts off by researching the keywords that are most often used to look up information about you. This research also includes keywords that bring up undesirable comments on the net. Once you have this list, you should optimize your web pages with them so that they get a good ranking. This will boost your company’s site and push the unfavorable web pages out of sight.

Other SEO Techniques

Several other SEO techniques can be used to manage the reputation of your company. These include:
• Posting articles on other people’s blogs
• Creating profiles on social media sites.
• Starting your own blog and filling it with keyword rich, well written content.
• Writing and posting articles on online magazines (or e-zines) and websites
• Submitting relevant press releases, all targeting relevant keywords

While negative comments are always distasteful, there is no use panicking and losing your head over it. What is done can be undone and that’s what you need to focus on!

The History of Search and Search Technology

Hello Friend first of all I would like to tell you that we are on top with our site www.wildnettechnologies.com page rank 4 in Delhi & NCR. This is a short times past of search engines and search equipment. In this editorial you can study the fundamentals of how search engines occupation and how they get to where they are at the split second. We'll also look at significant ranking factors, together with the historical reasons for why they are significant; close to the end, we'll regard as what factors may become more significant in the prospect.

Parts of the Search Engine
There are three main parts to each search engine:
• Spider
• Index
• Web Interface

Spider
A spider crawls the web. It follows associations (inks) and scans web pages. All search engines have period of unfathomable crawl and fast crawl. Throughout a deep crawl, the spider follows all links it can find and scan web pages in their total. During a fast crawl, the spider does not chase all links and may not scan pages in their total.
The occupation of the spider is to find out new pages and to gather copies of folks pages, which are then analyzed in the alphabetical listing (Index).

Crawl Rate
Pages that are well thought-out significant get crawled commonly. For example, the New York Times may be crawled each hour or so to put new-fangled stories in the index. Less trustworthy sites with fewer PR are crawled less regularly, even as hardly ever as once a month. The crawl tempo depends in a straight line on link attractiveness and domain authority.
If many associations (Links) summit to a website, it may be a significant site, so it makes intelligence to crawl it more frequently than a site with smaller amount links. This is also a money-saving concern. If search engines were to crawl all sites at an equivalent rate, it would obtain more time in general and charge more as a consequence.

More Spider Features
Spiders may check for copy content before short-lived page copy to the index, in order to remain the index clean (or at least cleaner).


Web Interface
When you look for by means of a web interface (like Google.com, Yahoo.com, Msn.com), in many luggage results are previously presorted to a convinced degree. The degree to which consequences are presorted depends on the difficulty of the algorithm. If the time to affect an algorithm to the manifestation is significant, then that algorithm is functional in go forward. On the other hand, some algorithms are applied at the time when the search query is requested.

Search queries go through psychoanalysis to decide the probable intent at the back the inquiry. Google is currently most important in this area.

Keyword Density and Lowdown with Search Engine

Hello Friends today we are going to talk about most popular SEO "Keywords” trends link SEO India. Keywords are the term often used by assorted people; however, few people in fact understand what keywords have to do with websites and search engines. But it may seem obvious that “search” and “engine” would be keywords for Google, but can we in fact apply a description to “keyword” in wide-ranging that will help us recognize it?

We are talking about keywords then we must understand a keyword is actually-more or less-any word that appears on a web page. These are the words that construct up a web page. Whenever you adapt a website, you are really instinctively processing all of the keywords on the page. The words that situate out the majority to you are most probable the "key" words.

Although this idea seems comparatively straightforward to the human intelligence it is in fact somewhat not easy to quantify the value of a word family member to the rest on the page. Initially, it was thought that the ideal technique was to merely count the number of times a word appeared on the page. The more times it appeared, the more significant the word was.

However, what happens if, knowing this information, somebody making a web page merely repeats the same word over and in excess of on a web page?

The revise of keywords has approach a long way since the unique improvement of the Internet. There were many flaws in keyword understanding and examination in the old days, but the technologies and methods have been urbanized to the summit that keywords can be mechanically detected and ranked precisely.

Since the discovery algorithms have become more complex, it has become more complicated for people to dupe the search engines with difficult strategy. However, there are still methods that can be second-hand to biologically produce better search engine consequences by utilizing the known methods of keyword thickness analyzers. These are known as white hat methods. The unprincipled methods mentioned before are, likewise, named black hat methods.

The Basic Web Layout Used by a Web Development Company

The layout of a web page or the overall layout of a website is critical to the success of a site. Many a times this is overlooked by those who want to create a website. However, companies offering web development services give due importance to this facet.

Some of the basic features of a good web layout are given below.

The Proper Use of Space

A web development company uses a web layout section relatively. Meaning, they are configured to expand and contract depending on the size of the window of the browser. Color is usually used to define spaces. A common technique used in this regard is the centering of a page on a particular screen of the browser and then using a different color for the background page.

The Resolution

The screen resolution is also of paramount importance while designing the layout of a web page. A web development company usually configures a web layout in a way such that it is perfectly seen in all the common resolutions. This is important as, no user stays on a website, when all they can see is the logo of the company and nothing else.

Graphics and Images

The proper alignment of images is also necessary when it comes to the perfect web layout. A web development company makes sure that images aren’t placed haphazardly all across the web page. A proper balance must be achieved between the images and the text. Images or Graphics form a very important part of website design, and they contribute to the efficacy of a website.

The Width of the Text

Another important aspect looked at by a web development company when it comes to a web layout. The text width refers to the amount of words that would be displayed in one line. The sentence length must be such that it is easy to read. A text that has readable width is an important component of an effective website.

Wild Net Technologies give due importance to all facets of website designing including the web layout. We incorporate all procedures and techniques to make the website more readable and easy on the eyes.

Website Developement India

Wildnet Technologies

Wildnet Technologies Pvt. Ltd. was founded in 2005 and since then we have gained consistent revenue growth every year. We are an ISO 9001:2000 certified, Google Adwords Qualified Professional company with an employee base of 66 people. We are quality-oriented and believe in building long term business relationships. We provide a range of services dedicated to E-Business Software, E-Marketing Solutions, Data Entry, Article/Blog/Directory Submissions amongst many others.

Wildnet Technologies Pvt. Ltd. Is the leading provider in innovative search engine marketing and optimization services. We differentiate ourselves in our constant ability to keep pace with the changing demands of the industry. Instead of merely laying focus on keywords and conventional SEO tactics we also lay emphasis on highly structured content that is based on the theme and concept of your website.

Our mission is to provide your website with the best placement in terms of search engine page rankings. All of methodologies are 100% ethical and we make sure to never use any malpractices in our SEO efforts. Therefore you can be rest assured of high quality and satisfaction when you leverage our services. We believe in the four pillars of Speed, Quality, Choice & Security which eventually has turned out to be our USP as well. Besides this you also have the added assurance of us being an experienced service provider. Most of our clients are based out of the US and UK . In addition we believe in a transparent engagement model that allows you to constantly monitor the progress of all projects at any point of time. With seasoned experts from segments like SEO services, web design and development and Internet marketing we have the know-how to turn concepts into commercially viable products.

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Search Engine Optimization
Web Design and Development
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Internet Marketing
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